About Us

Your Morning Vibe Matters

At Esmé Luxury, we believe the first few minutes of your morning matter the most.
Because how you feel when you wake up sets the tone for your whole day.

I’m Swati Gupta, a fashion designer from NIFT Delhi with 9 years of experience in the fashion industry. But Esmé didn’t begin on a runway — it began in a quiet, personal moment.

Like many women, I used to wake up, touch my hair to tie it and felt dryness, frizz, and roughness. I wanted to have tangle, smooth and frizz free hair every morning to set my day on high positive energy.

That led me to pure silk. I used pillowcases, hair wraps for over 4 years- tested it, trusted it and truly fell in love with nature creativity. 

Now, I’ve created Esmé so you can have that feeling too — of waking up to smoother hair, calmer skin, and a little more love in your everyday routine.

We’re not just selling silk.
We’re helping women begin their day with softness, comfort, and a smile.
Because you deserve to feel good — from the very first moment.

With love,
Swati Gupta
Founder